Skydance is the new name for the company formed by the merger of Paramount Skydance and Warner Bros. Discovery, announced by CEO David Ellison on X (formerly Twitter).
“We will honor what makes Paramount and Warner Bros. special — giving both studios the opportunity to grow, tell more great stories and bring those stories to even broader audiences around the world, powered by the scale and capabilities of Skydance,” he wrote in a statement announcing the branding change Friday.
The $110 billion merger is expected to be finalised on Tuesday after a year-long pursuit by Ellison and a two-month delay caused by antitrust lawsuits by 12 states and the Writers Guild of America.
From Batman to Star Trek, a Skydance-branded app merging HBO Max and Paramount+ would be a strong streaming challenger to Netflix and Disney+. However, it seems Paramount+ and HBO Max will remain standalone subscription services for now.
“I don’t want to comment on what is going to happen or anything like that, but I would point to the HBO Max-Disney bundle, which has been very successful,” Ellison said, adding, “So, could you see something like that happening? That would make a lot of sense.”
HBO Max launched to much fanfare last March in the UK. It was a complicated rollout as HBO has a storied history with Sky (owned by Comcast). Sky Atlantic has been the exclusive home to the award-winning Game of Thrones, The Last of Us, Westworld and many more prestige dramas from HBO. This may be subject to change in the wake of the merger.
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