After years of waiting, HBO Max has confirmed it will launch in the UK and Ireland on Thursday, 26th March. This is in the shadow of a proposed merger between Netflix and Warner Bros. Discovery, pending regulatory approval and a hostile bid from Paramount Sundance.
JB Perrette, CEO and president of Global Streaming and Games at Warner Bros. Discovery, said:
“After decades of delighting audiences in the UK & Ireland with our remarkable stories and brands, it’s a huge thrill to finally bring it all together on HBO Max, and also offer it directly to all consumers. Starting at just £4.99 per month or £5.99 for our complete entertainment offer – HBO Max brings the most differentiated and best streaming offer to market.”
It's a complicated rollout as HBO has a storied history with Sky.
Sky Atlantic has been home to Game of Thrones, The Last of Us and many more prestige dramas. That said, if you're already a Sky or NOW (formerly NOW TV) subscriber, HBO Max will be bundled for free as an added value. Personally, I'm subscribing to a discounted annual NOW Entertainment pass and am looking forward to checking out HBO Max.
HBO Max will attempt to convince viewers to sign up for another subscription in a cost of living crisis, doing battle with the likes of Netflix, Disney+, Paramount+ and Apple TV.
HBO Max will offer 5 plans:
Basic with Ads - £4.99/month
Standard with Ads - £5.99/month
Standard - £9.99/month
Premium - £14.99/month
TNT Sports - £30.99/month
It arrives with the promise of some heavyweight titles and TNT Sports (moving from discovery+). They will include Lanterns this summer and the Harry Potter series next year.
“Launching HBO Max in the UK & Ireland marks a significant moment for viewers here,” added Andrew Georgiou president & managing director for Warner Bros. Discovery UK & Ireland and Warner Bros. Discovery Sports Europe.
“HBO Max will offer them their most loved series and movies from HBO, Warner Bros. and DC Studios, alongside premium sports from TNT Sports in the UK, within an outstanding single destination for this great content and strong value proposition. Nowhere else will you be able to get The Pitt, House of the Dragon, Euphoria, Lanterns, Superman, One Battle After Another, as well as the eagerly awaited Harry Potter series, all together.”
The future of HBO Max is uncertain. If Netflix is successful in its bid, the streamer may want to consolidate everything into one app, much like how Disney is migrating Hulu to Disney+.
HBO Max will be available across all major devices, including select phones, tablets, computers, TVs, streaming players, set-top boxes, and game consoles.
Just make sure your device is updated to the latest version when HBO Max launches.
HBO Max will be available for pre-registration on the Apple App Store and Google Play on 12th March.
Will you be subscribing to HBO Max? Let me know in the comments below.